The Team
We are strategists, marketers, editors and creators with decades of experience at some of the world’s premier luxury lifestyle publishers. We are the original content creators.
Benjamin Milligan
Principal and Head of Creative
—
Throughout the past 15 years, at publishers including Newsweek, The Daily Beast, Hearst, The New Yorker, Condé Nast Media Group and Vanity Fair, Ben has overseen the creation and execution of award-winning content programs for automotive, financial, B2B, and luxury goods clients.
James Oates
Principal and Head of Digital Partnerships
—
With over 30+ years experience in advertising and publishing, including Vogue, Vanity Fair and The New Yorker, James directs the Studio’s performance marketing and media buying efforts, has a strong and vast network of social media influencers, and a driving passion for emerging technologies.
Beca Alexander
Head of Influence
—
Known as "the influencer of influencers," Beca is an accomplished entrepreneur who built and sold one of the first agencies in influencer marketing. Beca's expertise has established her as a go-to voice in trends within the new influencer economy and her work has been featured on the pages of top magazines including Marie Claire and Vanity Fair.
Doro Padilla
Design Director
—
With over two decades of graphic design experience at branding, advertising agencies and most recently Boda magazine, Doro has a strong visual aesthetic and has worked on numerous luxury brand campaigns and launches.
Laura Mitchell
Copy Director
—
Laura has created award-winning custom content for brands across all industries at The New Yorker, Vanity Fair, National Geographic, and Travel + Leisure. She previously was an editor at Zagat, a copywriter at Sotheby’s, and a content producer at FIT.
Sara Orofino
Art Director
—
From boutique luxury design firms and startups, to corporate design environments, Sara has taken part in extensive branding, packaging, and environmental design projects. With over 15 years of design practice, her experience has shaped her into a well-rounded designer.
“Working with Dark Horse is like having our own in-house marketing team.
They are an extension of ourselves and a true collaborative partner. From the day they came onboard, Dark Horse has worked with us to provide a clear framework for our overall brand strategy. They understand our brand, and our customer. Dark Horse has guided us through every aspect of content creation, from social media, to web design, photoshoots, and digital ad strategy. Their expertise in editorial content has been an extraordinary asset to help tell our story, and their creativity helps bring it all to life.”
—Melinda Cheng, Head of Marketing and Digital Strategy, Etienne Aigner